New arrivals: TOMMY HILFIGER

The Tommy Hilfiger brand is a true embodiment of the American dream in the fashion business. Before the first success, its founder Thomas Jacob Hilfiger had to cope with the bankruptcy of his People's Place boutiques in 1977 and the lifeless stage of his life as a designer in a textile company. Tommy Hilfiger began working on his own design future in 1984. At that time, he was chosen as the chief designer of a newly emerging brand by Indian textile magnate Mohan Murjani. The focus on offering clothing for young men and an unconventional campaign soon sparked a sales frenzy. However, the great expansion of the brand came after Tommy Hilfiger with the help of another Asian partner, and could begin production in 1989 in factories capable of producing quality goods at low costs. With the affordability of branded clothing, Tommy Hilfiger first gained customers in America and later around the world. The classic American style with elegance and straightforwardness aimed at customers aged 24 to 45, quickly became a fashion cult. As the son of a watchmaker, Tommy Hilfiger has had a warm relationship with the ticking of miniature movements since he was a child. Therefore, no one was surprised when in 1999 a licence agreement was signed with the watch company Movado Group. Tommy Hilfiger watches are characterised by a fresh but less ostentatious design, interwoven with the traditional sports accent "Made in the USA". In addition to the first-class appearance, ladies and men's models also pay attention to technical perfection. Tommy Hilfiger watches are especially popular with men with boy-sized steel cases made of stainless steel, multifunction date functions or a chronograph. Ladies can indulge in the popular "boyfriend" style, often present in white and brushed zircons. The Tommy Hilfiger watches is intended for everyone who wants to show their refined fashion taste to their surroundings, even without a theatrical fashion taste.