New arrivals: ICE-WATCH

The world of fashion watches will never be the same as it was prior to 2007. Jean-Pierre Lutgen made sure of it with his Ice-Watch brand. The Belgian businessman launched a product with many sought-after features, which were dominated by affordable prices, stylish design, bold and exciting colours and overall versatility. In the spirit of the company motto “CHANGE. YOU CAN.” Ice-Watch presents new collections three times a year and is always an event that all fans of striking and imaginative fashion accessories look forward to. Watches from this brand attract attention from a distance with their distinctive appearance, while up close they offer several handy solutions ensuring comfortable wearing. For all of them, it is worth mentioning the luminescent hands and the reliability of the Japanese Miyota movements. While in the beginning the brand's designers focused on more powerful unisex models, the typical representative is still the very popular ICE Forever series, today their creation is more varied and also more technical. They play almost minimalist pieces with a case integrated into a silicone strap, such as ICE Sunset, ICE Glam or ICE Colour, but on closer inspection, you‘ll also find models with ecological solar power supply ICE Solar Power or serious-looking steel models ICE Steel. In addition to men's and women's watches, children's watches have also found their place in the Ice-Watch portfolio, whose specialty is more than a decent water resistance of 100M/10ATM, whereby even adult sports models wouldn‘t be ashamed. The worldwide success of Ice-Watches is proof that people crave relaxation and authenticity. Therefore, if you‘re ready to wear a watch that excites and doesn‘t bore you, choose an Ice-Watch.