Men's watches: New arrivals

Festina, a progressive brand founded in 1902 in the Swiss watch town of La Chaux-de-Fonds, now belongs to the Spanish group with the same name. Since the 1990s, when Festina shifted from mechanical to quartz watches, it has consistently confirmed its innate relationship to sports. In the sporting industry, the brand is clearly the closest to professional road cycling, specifically the most famous Tour de France, of which Festina has been the official timekeeper since 1998. As part of its connection to cycling, it annually introduces new men's Chrono Bike chronographs with an eye-catching dynamic look. Festina watches also have something to offer to business-oriented men as well as classy ladies. It gains men on its side mainly with proven Classic models or the more luxurious Prestige series. In ladies, sporty-elegant lines, watches using durable ceramics in their construction, they're often accompanied by cut zircons, and have become traditional. We must not forget the popular Mademoiselle collection, popularly planted with glittering crystals from the renowned Austrian company Swarovski.