Men's smart watches: APPLE

The most valued brand in the world. The most sought-after brand among consumers. The brand with the best product design. That's Apple. A leading technology company based in California, Cupertino, is a concept that attracts superlatives in every area it ventures. Founded in 1975 by Steve Jobs and Steve Wozniak, the company is famous for several generations of personal computers, laptops, the popular iPod music players at their times, iPad tablets and the first mass-used iPhone smartphones. Apple is attracting also with innovative marketing strategies and famous press conferences. Everything that Apple is today was born in Jobs' garage, where the first computer prototypes were created based on Wozniak's designs. In five years, the garage company has become a company with more than a thousand employees. After turbulent years and the departure of Jobs (1985), Apple struggled with less customer interest in its products, and this unflattering situation was reversed by the return of Jobs, who was the brand's founder as well as its main visionary and, along with designer Jonathan Ive, one of the creators of the iconic visual of the main products. The bestseller introduced by him, the colourful iMac, foreshadowed what Apple expects in the coming years. The brand has gone from success to success, not only in the wonders of technology field, but also in the field of online services, which is still ruled by iTunes and its smart derivative of App Store. This platform for browsing and downloading applications has become the basis for the operation of modern mobile phones and increasingly widespread devices, led by Apple Watch smart watches. The world's most successful smart watches with a market share of around 55% were first presented to the public in 2014, and it's now clear that they have ushered in a new era in which people will be free from phones and always have all the important information at hand. In seven years, the Apple Watch has moved forward significantly. Progress has touched on virtually all the parameters of the watch, and today it's a practical, useful and also fun and stylish tool, which carries a strong legacy of Steve Jobs.