Call watches: POLICE

The Italian image brand Police was established in 1983 as a sister company of De Rigo. The management’s initial intention was the production of designer sunglasses, which offers customers the best in terms of functionality and unique appearance. The Police brand's considerable success and rapid establishment on the market resulted in the gradual expansion of the production scope. In 1997, perfumes were added, six years later the first collection of sports-elegant watches followed, and of course, we mustn't forget about jewellery. Like other Police products, the watch is a personification of guts and energy. It doesn't matter if they are worn on a small women's or bulging men's wrist, they must be visible in all circumstances. They're characterised by noticeably larger dimensions and a striking, sometimes even extravagant appearance. The unusual design with atypical shapes is used in the Shelf models to combine proven materials such as high-quality calf-skin and stainless steel. Watches equipped with quartz and, to a lesser extent, mechanical movements are also a great choice for young people who are close to fashion trends and stylish accessories, thanks to the combination of materials. The popularity of Police watches is raised by many well-known faces from the ranks of actors and athletes, which are also proof that the brand can also appeal to people surrounded by luxury with its originality.