The MVMT watches and the story behind it is a perfect example of an American dream transformed into reality. It's a story whereby two co-living university students left their university studies in 2013 in order to fully devote Read more...
The MVMT watches and the story behind it is a perfect example of an American dream transformed into reality. It's a story whereby two co-living university students left their university studies in 2013 in order to fully devote themselves to their project of a watch designed specifically for the millennium. From the beginning, Kramer LaPlante and Jake Kassan were sure that their MVMT brand would be sought after by young people who wanted to wear watches with an imaginative look, but were unwilling to pay a large sum for them. At the same time, they relied heavily on the influence of social networks right from the very beginning, well-known and lesser-known infuencers, and the modern, shortest possible distribution chain with exclusive online sales. The correctness of their decision today leaves no doubt. In the first three years of existence, they sold 600,000 watches, have more than 3.5 million Facebook followers and are a real symbol of their generation for millennials. All this was achieved thanks to a stylish design, in which original solutions and simplicity of the line come first. Models with a chronograph function are already a cult today, as they completely omitted "unnecessary" digits from the two-level dial. What was unthinkable for other brands was completely natural for MVMT, and this bold solution definitely became their unmistakable hallmark. MVMT fashion watches are available for men and women, and they can offer a wide range of colour combinations and quality materials, such as stainless steel and genuine leather. If you are looking for clean "statement" accessories that declare their uniqueness without arrogantly presenting their value, the MVMT watch is simply the right choice for you.
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