ALL PRODUCTS ON SALE: DANIEL WELLINGTON

Sometimes even chance can influence the design and overall concept of a watch. Swedish businessman Filip Tysander, the founder of the Daniel Wellington brand, knows his stuff. In 2006, when staying in Australia, he met a pilgrim named Daniel Wellington, who insisted on a watch combined with a nylon NATO strap. It was exactly the type of textile strap with a military history and a low profile, on which Filip Tysander showed an essential part of the new brand's philosophy. After returning to his homeland in 2009, he already had clarity regarding its name. He named it after the inspirational Brit - Daniel Wellington. Not long after that, his company experienced a meteoric rise. Today, the one-man brand is a global company with over a hundred employees, 5,800 partners worldwide and millions of fans on social networks. Daniel Wellington, or DW for short, is synonymous with instantly recognisable watches that have a clean, classic look that make them a seamless and unobtrusive fashion accessory. Several case diameters are available, while the thickness of the models available in polished stainless steel or PVD-coated steel is always very comfortable to wear. Thanks to this, they never get in the way even under the narrow cuff of a shirt or blouse. In addition to casual elegance, individual ladies and men's series are united by a guiding line in the form of dials with a simple elements layout. The most visible distinguishing feature of Daniel Wellington watches is the varied repertoire of colours of easily replaceable NATO straps and several other types of straps and bracelets. Creating your own design and unseen styles for every occasion, including business or sports, only takes a small amount of time. Daniel Wellington watches embody the idea of minimalism even in functional equipment. Instead of chronographs and dates, which could in many ways disrupt the idea of the brand with technical complexity, only three basic functions are present: hours, minutes and seconds. In all models, the accuracy of the time display is under the patronage of quality Japanese Miyota quartz movements.